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Consumers /

Arnould, Eric J.

Consumers / Eric Arnould, Linda Price, George Zinkhan. - 1st ed. - Boston : McGraw-Hill, c2002. - xviii, 750 p. : col. ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0256133603 (alk. paper)

LCCN: 00066436

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--United States.

LC Class. No.: HF5415.32 / .A76 2002

Dewey Class. No.: 658.8342 / ARC 2002

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