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Marketing handbook /

Marketing handbook / edited by Edwin E. Bobrow, Mark David Bobrow. - Homewood, Ill. : Dow Jones-Irwin, c1985. - 2 v. : ill. ; 24 cm.

Includes bibliographies and indexes.

v. 1. Marketing practices -- v. 2. Marketing management.

ISBN: 0870945238 (v. 1) 0870945246 (v. 2)

LCCN: 85183773

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M2988 1985

Dewey Class. No.: 658.8 / BOM 1985

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