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Marketing management :

Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, c2007. - xvii, 813 p. : ill. ; 27 cm.

Includes bibliographical references (p. 789-795) and indexes.

ISBN: 0073137634 (alk. paper) 9780073137636

LCCN: 2005056244

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P387 2007

Dewey Class. No.: 658.8 / PEM 2007

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