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Marketing /

Bovée, Courtland L.

Marketing / Courtland L. Bovée, John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, 761, [100] p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0070067341

LCCN: 91021267

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B6213 1992

Dewey Class. No.: 658.8 / BOM 1992

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