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Service Marketing /

Rust, Roland T.

Service Marketing / Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham. - Singapore : Addison wesley, 1999. - xx, 508 p. ; ill. ; 25 cm.

Includes Index.

ISBN: 0321055918

Subjects--Topical Terms:

Dewey Class. No.: 658.8 / RUS 1999

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