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Applications in basic marketing :

McCarthy, Edmund Jerome.

Applications in basic marketing : clippings from the popular business press / Edmund Jerome McCarthy and William D Perreault. - Boston : Richard D. Irwin, 1992. - viii, 210 p. : ill. ; 24 cm.

ISBN: 9780256101164 0256101167

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / MCA 1992

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