Cases in marketing of services : (Record no. 2027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275nam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190828020009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930416s1993 enka g 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93011000 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201565056 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| -- | e------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M42 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Classification number | 658.8 |
| DDC Edition | 20 |
| Author Mark | MEC 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meidan, Arthur, |
| Dates associated with a name | 1936- |
| 9 (RLIN) | 4106 |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in marketing of services : |
| Remainder of title | an international collection / |
| Statement of responsibility, etc. | Arthur Meidan, Luiz Moutinho. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Wokingham, England ; |
| -- | Reading, Mass. : |
| Name of publisher, distributor, etc. | Addison-Wesley Pub. Co., |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 304 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 2076 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| Geographic subdivision | United States |
| General subdivision | Marketing |
| -- | Case studies. |
| 9 (RLIN) | 4107 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| Geographic subdivision | Europe |
| General subdivision | Marketing |
| -- | Case studies. |
| 9 (RLIN) | 4108 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Financial services industry |
| General subdivision | Case studies. |
| 9 (RLIN) | 4109 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing |
| -- | Case studies. |
| 9 (RLIN) | 4110 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Medical care |
| General subdivision | Marketing |
| -- | Case studies. |
| 9 (RLIN) | 4111 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moutinho, Luiz. |
| 9 (RLIN) | 4112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | 08/04/2002 | 1 | 658.8 MEC 1993 | 9021 | 06/06/2021 | 08/27/2019 | 05/13/2017 | Books |