The fundamentals and practice of marketing / (Record no. 2125)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00983nam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190909020005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170514s1995 ii a g b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95163576 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750609974 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Description conventions | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .W5476 1995 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Classification number | 658.8 |
| DDC Edition | 20 |
| Author Mark | WIT 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John. |
| 9 (RLIN) | 4289 |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals and practice of marketing / |
| Statement of responsibility, etc. | John Wilmshurst. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Viva Books private Limited, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 324 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4290 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Marketing. |
| 9 (RLIN) | 4291 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | CAM Foundation. |
| 9 (RLIN) | 4292 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html">http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | General Stacks | 08/06/2002 | 1 | 658.8 WIT 1995 | 9206 | 05/31/2021 | 09/08/2019 | 05/14/2017 | Books | ||
| Non-fiction | ICAB Library | ICAB Library | General Stacks | 08/06/2002 | 658.8 WIT 1995 | 9209 | 07/15/2017 | 07/15/2017 | Books |