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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Wiley, c2000.Edition: 2nd edDescription: xiii, 341 p. : ill. ; 24 cmISBN:
  • 0471353922 (acidfree paper)
Subject(s): DDC classification:
  • 658.8 21 DAB 2000
LOC classification:
  • HF5415.13 .D314 2000
Online resources:
List(s) this item appears in: Marketing Management
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Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 658.8 DAB 2000 (Browse shelf(Opens below)) Available 10052
Books Books ICAB Library General Stacks Non-fiction 658.8 DAB 2000 (Browse shelf(Opens below)) Available 10051

Includes bibliographical references and index.

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