Marketing strategy and management / Michael J Baker

By:

Baker, Michael J

Material type: Text

TextLanguage: English Publication details: Houndmills : MacMillan, 2000.Description: xxvi, 542 p. : ill. ; 26 cmISBN:

0333748565
9780333748565

Subject(s):

marketing

DDC classification:

658.8 BAM 2000

Summary: A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library	Non-fiction	658.8 BAM 2000 (Browse shelf(Opens below))	Available	8850
Books	ICAB Library	Non-fiction	658.8 BAM 2000 (Browse shelf(Opens below))	Available	8851
Books	ICAB Library	Non-fiction	658.8 BAM 2000 (Browse shelf(Opens below))	Available	8852

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A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors.

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