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Contemporary advertising / Courtland L. Bovée, William F. Arens.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1992.Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN: - 025609196X
- 659.1 20 COC 1992
- HF5821 .B62 1992
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ICAB Library General Stacks | Non-fiction | 659.1 COC 1992 (Browse shelf(Opens below)) | Available | 6380 |
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| 658.88 COC 1998 Consumer and business credit management / | 658.913321 KEP 1980 Project management for bankers / | 658.9165886 BUR 1979 Retailing / | 659.1 COC 1992 Contemporary advertising / | 659.2 WHS 1995 Strategic communications management : | 686.225 RIT 1990 Type-caster : | 691 DII 1982 International capital Markets development and prospects / |
Includes bibliographical references and indexes.
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