Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

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TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.1511 GUM 1994 (Browse shelf(Opens below))	Available	7746

Includes bibliographical references and index.

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