Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

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TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982.Edition: 1st edDescription: xvi, 412 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 GUM 1982 (Browse shelf(Opens below))	Available	5152

Includes bibliographies and index.

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