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Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1985.Description: xxii, 881, 22 p., [8] p. of plates : ill. (some col.) ; 24 cmISBN: - 0256028435
- 658.8 19 BUM 1985
- HF5415 .B7765 1985
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ICAB Library General Stacks | Non-fiction | 658.8 BUM 1985 (Browse shelf(Opens below)) | Available | 4202 |
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| 658.8 BER 1984 Readings in marketing management / | 658.8 BLM 2000 Marketing communications / | 658.8 BOM 1985 Marketing handbook / | 658.8 BUM 1985 Marketing : | 658.8 BUW 1996 Wide-angle vision : | 658.8 BUW 1996 Wide-angle vision : | 658.8 BUW 1996 Wide-angle vision : |
Includes bibliographies and indexes.
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