Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

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Material type: Text

TextLanguage: English Publication details: Boston : Houghton Mifflin, c1985.Edition: 4th edDescription: xxix, 752 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 PRM 1985 (Browse shelf(Opens below))	Available	4215

Includes bibliographical references and indexes.

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