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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN: - 0070489718 (alk. paper) :
- 658.8 20 GUM 1994
- HF5415.13 .G84 1994
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ICAB Library General Stacks | Non-fiction | 658.8 GUM 1994 (Browse shelf(Opens below)) | Available | 7745 |
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| 658.8 DAM 1995 Basic marketing management / | 658.8 FNS 1984 Study guide, Essentials of marketing : | 658.8 GUM 1982 Marketing management : | 658.8 GUM 1994 Marketing management : | 658.8 HIM 1984 Cases in marketing strategy / | 658.8 JRM 1995 Marketing : | 658.8 JRM 1995 Marketing : |
Includes bibliographical references and index.
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