Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By:

Contributor(s):

Material type: Text

TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.) ; 24 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8/342 BE 1996 (Browse shelf(Opens below))	Available	8033

Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

Includes bibliographical references (p. 661-705) and indexes.

There are no comments on this title.

to post a comment.

Back to results