Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

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TextLanguage: English Series: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library	Non-fiction	658.81 MUM 2008 (Browse shelf(Opens below))	Available	12756
Books	ICAB Library	Non-fiction	658.81 MUM 2008 (Browse shelf(Opens below))	Available	12757

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Includes bibliographical references and index.

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