Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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TextLanguage: English Series: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 MCB 1984 (Browse shelf(Opens below))	Available	4456

Includes bibliographical references and indexes.

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