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Strategic marketing management : planning, implementation, and control / R M S Wilson and Colin Gilligan
Material type:
TextLanguage: English Publication details: Oxford, England : Butterworth-Heinemann, 2001.Edition: 2nd edDescription: xx, 827 pages : iill. ; 29 cmISBN: - 8176490709
- 658.802 WIS 2001
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ICAB Library General Stacks | Non-fiction | 658.802 WIS 2001 (Browse shelf(Opens below)) | Available | 9067 | |
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Books
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ICAB Library General Stacks | Non-fiction | 658.802 WIS 2001 (Browse shelf(Opens below)) | Available | 9066 |
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| 658.802 CEO 1991 Organizing and implementing the marketing effort : | 658.802 JAM 1999 Marketing strategy and uncertainty / | 658.802 STM 2000 Marketing planning guide / | 658.802 WIS 2001 Strategic marketing management : | 658.802 WIS 2001 Strategic marketing management : | 658.816 GOT 1980 The Pricing decision / | 658.816 GOT 1980 The Pricing decision / |
Includes Index.
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