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Consumer Behavior : Building Marketing Strategy / Del I Hawkins, Roger J Best and Kenneth A. Coney
Material type:
TextLanguage: English Publication details: Boston : Irwin McGraw-Hill c2001.Description: xxiv, 775 p. ; ill; 26 cmISBN: - 0071180397
- 658.8342 HAC 2001
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ICAB Library | Non-fiction | 658.8342 HAC 2001 (Browse shelf(Opens below)) | Available | 10685 |
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| 658.8342 ARC 2002 Consumers / | 658.8342 HAC 1986 Consumer behavior : | 658.8342 HAC 1986 Consumer behavior : | 658.8342 HAC 2001 Consumer Behavior : | 658.8342 PEC 1996 Consumer behavior and marketing strategy / | 658.8343 RIA 2000 Annual editions : | 658.8343 RIA 2000 Annual editions : |
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