Strategic management of e-business / Stephen Chen.
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TextLanguage: English Publication details: Hoboken, N.J. : John Wiley, c2005.Edition: 2nd edDescription: xvi, 366 p. : ill. ; 24 cmISBN: - 0470870737
- Strategic management of ebusiness
- 22 658.872 CHS 2005
- HF5548.32 .C473 2005
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ICAB Library | Non-fiction | 658.872 CHS 2005 (Browse shelf(Opens below)) | C-2 | Available | 15712 | |
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ICAB Library | Non-fiction | 658.872 CHS 2005 (Browse shelf(Opens below)) | Available | 15711 | ||
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ICAB Library | Non-fiction | 658.872 CHS 2005 (Browse shelf(Opens below)) | Available | 15713 | ||
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| 658.872 CHS 2005 Strategic management of e-business / | 658.872 CHS 2005 Strategic management of e-business / | 658.872 CHS 2005 Strategic management of e-business / | 658.872 CHS 2005 Strategic management of e-business / | 658.872 CHS 2005 Strategic management of e-business / | 658.872 LAE 2015 E-commerce : | 658.872 LAE 2015 E-commerce : |
Includes bibliographical references and indexes.
Strategic Management of e-Business Second edition Reviews of the first edition CONTENTS PREFACE TO THE SECOND EDITION PREFACE TO THE FIRST EDITION ABOUT THE AUTHOR CHAPTER 1 Introduction to e-business. CHAPTER 2 The basics of e-business technology CHAPTER 3 The markets for electronic commerce CHAPTER 4 e-Marketing CHAPTER 5 The economics of e-business. CHAPTER 6 Analysing the industry impacts of e-business CHAPTER 7 Developing an e-business strategy CHAPTER 8 Implementing an e-business strategy CHAPTER 9 Public policy issues CHAPTER 10 Future trends.
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS.
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