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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston : Houghton Mifflin, c1995.Edition: 3rd edDescription: xxv, 896 p. : ill. ; 24 cmISBN:
  • 0395710456
Subject(s): DDC classification:
  • 658.848 20 JEG 1995
LOC classification:
  • HF1416 J43 1995
List(s) this item appears in: Marketing Management
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Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 658.8/48 JEG 1995 (Browse shelf(Opens below)) Available 8058
Books Books ICAB Library General Stacks Non-fiction 658.8/48 JEG 1995 (Browse shelf(Opens below)) Available 8038
Browsing ICAB Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8/342 BE 1996 Consumer behavior and marketing strategy / 658.8/48 ENT 1995 Entrepreneur magazine : 658.8/48 ENT 1995 Entrepreneur magazine : 658.8/48 JEG 1995 Global marketing strategies / 658.8/48 JEG 1995 Global marketing strategies / 658.8/5 FU 1985 ABC's of selling / 658.8/6 BEU 1981 Understanding and motivating the manufacturers' agent :

Includes bibliographical references and indexes.

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