Kotler, Philip Principles of marketing / Philip Kotler and Gary Armstrong. - 11th edition - New Delhi : Prentice Hall of India, 2005. - xx,1-20 p. : ill. ; 24 cm. ISBN: 8120328256 9788120328259 Subjects--Topical Terms: Business. Dewey Class. No.: 658.8 / KOP 2005