Pederson, Carlton A. Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz. - 9th ed. - Homewood, Ill. : Irwin, 1988. - xvii, 644 p. : ill. (some col.) ; 25 cm. - The Irwin series in marketing . Includes bibliographies and indexes. ISBN: 0256036446 LCCN: 87081434 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .P42 1988 Dewey Class. No.: 658.85 / PES 1988