Richardson, John E.  <br/><br/>
Annual editions :   marketing 00/01 / 
John E Richardson 
 - 22nd ed. 
 - Guilford, Conn. :  Dushkin/McGraw-Hill,  ©2000. 
 - x, 229 p. :  ill. ;  28 cm. 
<br/><br/> Include Index. 
<br/><br/> This reader of public press articles concerns the marketing issues of the 1990s and beyond. It focuses on research, markets and consumer behaviour, developing and implementing marketing strategies, and global marketing. 
<br/><br/><label>ISBN: </label>0072364009 9780072364002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / RIA 2000