TY  - BOOK
AU  - Richardson,John E.
TI  - Annual editions : : marketing 00/01 
SN  - 0072364009
U1  - 658.8343 
PY  - 2000///
CY  - Guilford, Conn.
PB  - Dushkin/McGraw-Hill
KW  - Marketing -- Handbooks, manuals, etc
N1  - Include Index
N2  - This reader of public press articles concerns the marketing issues of the 1990s and beyond. It focuses on research, markets and consumer behaviour, developing and implementing marketing strategies, and global marketing
ER  -