Pride, William M.,  1942- <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - 6th ed. 
 - Boston :  Houghton Mifflin Co.,  c1989. 
 - xxxiv, 818, A24, G20, I24 p. :  ill. (some col.), map ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>039536938X 
<br/><br/><label>LCCN: </label>88081358  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIM 1989