Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - 3rd ed. 
 - Homewood, IL :  Irwin,  c1991. 
 - xxvii, 833 p. :  ill. ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256087938 
<br/><br/><label>LCCN: </label>90040499  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / CRS 1991