Schrank,Jeffrey <br/><br/>
Understanding Mass Media 
Jeffrey Schrank 
 - 4th ed. 
 - Lincolnwood :  National Textbook Company,  c1991 
 - XI, 372 p. :   ill. ;   26 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0844256900 9780844256900 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>371.33  / SCU 2003