Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 5th ed. 
 - New York :  McGraw-Hill,  c1994. 
 - xvi, 480 p. :  col. ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070489718 (alk. paper) :  $48.95 
<br/><br/><label>LCCN: </label>93022754  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G84 1994 
<br/><br/><label>Dewey Class. No.: </label>658.1511  / GUM 1994