TY  - BOOK
AU  - Bobrow,Edwin E.
AU  - Bobrow,Mark David
TI  - Marketing handbook
SN  - 0870945238 (v. 1)
AV  - HF5415 .M2988 1985
U1  - 658.8 19
PY  - 1985///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Marketing
N1  - Includes bibliographies and indexes; v. 1. Marketing practices -- v. 2. Marketing management
ER  -