Jagpal, Sharan.  1947- <br/><br/>
Marketing strategy and uncertainty / 
Sharan Jagpal. 
 - New York :  Oxford University Press,  1999. 
 - xvii, 334 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 315-323) and indexes. 
<br/><br/><label>ISBN: </label>0195125738 (alk. paper) 
<br/><br/><label>LCCN: </label>98016307  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.<br/>Marketing--Management.<br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J33 1999 
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAM 1999