Cunningham, William Hughes. <br/><br/>
Marketing, a managerial approach / 
William H. Cunningham, Isabella C.M. Cunningham. 
 - Cincinnati :  South-Western Pub. Co.,  c1981. 
 - ix, 662 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0538191007 
<br/><br/><label>LCCN: </label>80053818  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C795 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CUM 1981