Consumer behavior : implications for marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 3rd ed.
- Plano, Tex. : Business Publications, 1986.
- xiv, 740 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
0256034141
85062776
Consumer behavior--United States. Market surveys--United States.