Pearce, John A.

An industry approach to cases in strategic management / John A. Pearce II, Richard B. Robinson, Jr. - 2nd ed. - Chicago : Irwin, c1996. - xviii, 846 p. : ill., map ; 24 cm.

Includes bibliographical references (p. 814-846).

0256099332

95023658


Strategic planning--Case studies.

HD30.28 / .P339 1996

658.4012 / PEA 1996