Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 7th ed. 
 - New Delhi :   Prentice-Hall of India,   1996. 
 - xvii, 834p. :  ill. ;  29cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>8120310772  9788120310773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOP 1996