TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 8120310772 
U1  - 658.8  20
PY  - 1996///
CY  - New Delhi : 
PB  - Prentice-Hall of India, 
KW  - Marketing
N1  - Includes indexes
ER  -