TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Basic marketing management
SN  - 047158603X (paper : acidfree paper)
AV  - HF5415.13 .D314 1995
U1  - 658.8 20
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0607/94026246-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0607/94026246-t.html
ER  -