TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Auditing markets, products, and marketing plans
T2  - AMA marketing toolbox
SN  - 0658001337
AV  - HF5415.16 .P37 2000
U1  - 658.802 21
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing audits
N1  - At head of title: American Marketing Association
UR  - http://www.loc.gov/catdir/bios/mh042/99056227.html
UR  - http://www.loc.gov/catdir/description/mh023/99056227.html
ER  -