TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Developing successful marketing strategies
T2  - AMA marketing toolbox
SN  - 0658001329
AV  - HF5415.13 .P3245 2000
U1  - 658.800285 21
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Data processing
N1  - At head of title: American Marketing Association
ER  -