Meidan, Arthur,  1936- <br/><br/>
Cases in marketing of services :  an international collection / 
Arthur Meidan, Luiz Moutinho. 
 - Wokingham, England ;  Reading, Mass. :  Addison-Wesley Pub. Co.,  c1993. 
 - xiv, 304 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201565056  
<br/><br/><label>LCCN: </label>93011000  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Service industries--Marketing--Case studies.--United States<br/>Service industries--Marketing--Case studies.--Europe<br/>Financial services industry--Case studies.<br/>Tourism--Marketing--Case studies.<br/>Medical care--Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M42 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MEC 1993