Guiltinan, Joseph P. <br/><br/>
Marketing Management :  Strategies and Programs / 
Joseph P. Guilitinan and Gordon W. Paul. 
 - London :  McGraw Hill International Book company ;  c1982. 
 - xiii, 412 p. :  ill;  20 cm. 
<br/><br/> include index. 
<br/><br/><label>ISBN: </label>070663114 
<br/><br/><label>Dewey Class. No.: </label>658.822  / GUM 1982