Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet, Hubert D. Hennessey. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  2001. 
 - xviii, 899 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: International marketing management. c1988. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8172248164 
<br/><br/><label>LCCN: </label>91072094  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1009.5  / .J427 1992 
<br/><br/><label>Dewey Class. No.: </label>658.848  / JEG 2001