Hawkins, Del I. <br/><br/>
Consumer Behavior :  Building Marketing Strategy / 
Del I Hawkins, Roger J Best and Kenneth A. Coney 
 - Boston :  Irwin McGraw-Hill  c2001. 
 - xxiv, 775 p. ;  ill;  26 cm. 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>0071180397 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAC 2001