McCarthy, Edmund Jerome. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
Edmund Jerome McCarthy and  William D Perreault. 
 - Boston :   Richard D. Irwin,   1992. 
 - viii, 210 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780256101164 0256101167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCA 1992