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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 0139570020
Subject(s): DDC classification:
  • 658.8 21 KOP 1999
LOC classification:
  • HF5415 .K636 1999
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) Available 8145

Includes bibliographical references and indexes.

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