Annual editions : marketing 00/01 / John E Richardson

By:

Richardson, John E

Material type: Text

0072364009
9780072364002

Subject(s):

Marketing -- Handbooks, manuals, etc

DDC classification:

658.8343 RIA 2000

Summary: This reader of public press articles concerns the marketing issues of the 1990s and beyond. It focuses on research, markets and consumer behaviour, developing and implementing marketing strategies, and global marketing.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library	Non-fiction	658.8343 RIA 2000 (Browse shelf(Opens below))	Available	10019
Books	ICAB Library	Non-fiction	658.8343 RIA 2000 (Browse shelf(Opens below))	Available	10020

Include Index.

This reader of public press articles concerns the marketing issues of the 1990s and beyond. It focuses on research, markets and consumer behaviour, developing and implementing marketing strategies, and global marketing.

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