Amazon cover image
Image from Amazon.com

Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 0072894822 (alk. paper)
  • 0071179089 (international ed.)
Subject(s): DDC classification:
  • 658.8 21 PEM 2000
LOC classification:
  • HF5415 .M378 2000
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Books Books ICAB Library General Stacks Non-fiction 658.8 PEM 2000 (Browse shelf(Opens below)) Available 10687

Includes indexes.

There are no comments on this title.

to post a comment.

Library Home | Contacts | ICAB Home

Last Update on March 16, 2017
Copyright @ 2017 ICAB Central Library
Institute of Chartered Accountants of Bangladesh