000 00828cam a2200253 a 4500
999 _c1432
_d1432
005 20190313020006.0
008 811203s1981 ohua b 001 0 eng
010 _a 80053818
020 _a0538191007
040 _aDLC
_cDLC
_dDLC
_dBD-DhICA
041 _aeng
050 0 0 _aHF5415
_b.C795
082 0 0 _a658.8
_219
_bCUM 1981
100 1 _aCunningham, William Hughes.
_92850
245 1 0 _aMarketing, a managerial approach /
_cWilliam H. Cunningham, Isabella C.M. Cunningham.
260 _aCincinnati :
_bSouth-Western Pub. Co.,
_cc1981.
300 _aix, 662 p. :
_bill. (some col.) ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_92851
650 0 _aMarketing
_xManagement.
_91963
700 1 _aCunningham, Isabella C. M.
_92852
942 _2ddc
_cBK
_01